Blue Jay Rx

Catabolic Awakening™ Weight Loss Program

A specialized program designed to help you reach and maintain your personal health goals.

50% of Americans try to lose weight

The increasing number of people engaging in dietary changes, fitness programs, and seeking medical interventions reflects the nation’s collective effort to combat obesity and improve overall health.

Source: Centers for Disease Control and Prevention (CDC)

Soaring obesity rates

Cardiovascular disease risk

Bariatric surgeries skyrocket

Life expectancy decrease

Our mission

Transform people’s lives by giving them the knowledge and habits they need to live a long and healthy life.

Healthy weight matters

Life expectancy increase for someone with healthy weight.

%

Reduction in heart disease, stroke, and type 2 diabetes.

The average lifetime cost of being overweight.

Sources: National Institutes of Health, World Health Organization, Wiley

Most common weight loss reasons

Healthy lifestyle

Losing weight allows people to get back to doing things they enjoy.

Improved mental health

Losing weight often boosts self-confidence and mental well-being.

Decrease joint pain

Less pressure on the joints means more pain-free living.

Boost energy

Weight loss often increases day-to-day energy levels.

Increase life expectancy

Reduced risk of chronic diseases that can contribute to early morbidity.

Improved immune system

Losing weight improves immune function and reduces inflammation.

How do people try to lose weight?

Calorie counting

Restrictive diets

Extreme exercise

Bariatric surgery

Liposuction

Medication and injections

Fad diets

Crash diets

Cosmetic surgery

Excessive fasting

Supplements

Detox products

Meal services

Therapy

Usually, 95% regain weight

Using traditional weight loss methods, about 95% of individuals regain weight after losing it, often within a year. Regaining weight is a very common issue faced by those who initially achieve weight loss.

Source: Cleveland Clinic

Why do people regain weight?

Traditional weight loss programs often lead to weight regain due to their focus on unsustainable, rapid weight loss and neglect of long-term behavioral change. 

Source: PeopleOne Health

Unsustainable diets

No behavioral changes

Lack of long-term support

No community engagement

The problems with other weight loss solutions

Unsustainability

Other solutions often promote drastic, quick-fix diets or exercise routines that are difficult to maintain in the long run.

Short-term focus

Other solutions concentrate on quick weight loss, not the sustainable changes needed for lifelong weight reduction.

Inadequate support

Other solutions lack ongoing support and education to help individuals navigate challenges and sustain their progress.

Snake-oil remedies

Other solutions often include products promising quick, miraculous results without scientific backing.

The associated risks of obesity

Obesity poses severe risks to health, increasing the likelihood of chronic conditions, reducing quality of life, and placing a significant financial burden on individuals and healthcare systems.

Heart disease

Type 2 diabetes

Joint pain

Cancer

Mental health issues

Financial burden

Reduced life expectancy

How to lose weight for good?

The secret is…

Catabolic Awakening™

Doctors say your metabolism has two states

Your metabolism operates in two fundamental states: anabolism and catabolism. These processes work together, balancing each other to maintain the body’s energy needs and tissue repair.

Source: Verywell Health

Anabolism

Builds complex molecules from simple building blocks.

Catabolism

Breaks down complex molecules into simpler ones, sometimes for energy.

Most people are always in an anabolic state

Many overweight people are consistently building up their fat stores using their anabolism. This is often due to factors like overeating, a sedentary lifestyle, and other metabolic factors that cause the body to store excess energy as fat rather than breaking it down for use.

Awaken your body’s catabolism

Our program is designed to shift your body from a predominantly anabolic state to a catabolic one, turning your body into a natural fat-burning machine. By implementing targeted nutritional strategies and lifestyle changes, this program facilitates a metabolic switch, allowing your body to use stored fat for energy.

What is Catabolic Awakening™

The Catabolic Awakening Program is a 90-day, doctor-developed weight loss program, guided by certified health coaches. With a hands-on approach and a high success rate, it offers a simple path to sustainable weight loss and improved well-being.

Catabolic Awakening™ means:

No food tracking

No strict diet

No calorie counting

No starvation

No medications

No injections

No stimulants

No supplements

No exercise

Introducing the

Catabolic Awakening™ Program

90-Day Weight Loss and Lifestyle Transformation

Lose weight

Burn fat naturally without ever going hungry using an easy-to-follow framework.

Keep weight off

Adopt long-term healthy habits for sustainable weight loss.

Interactive education

Gain knowledge about food and nutrition to make better decisions about your health.

Expert support

Access certified health coaches for motivation, accountability, and advice.

Prevent chronic disease

Helps prevent obesity-related diseases like heart disease and diabetes.

Reduce inflammation

Reduce chronic inflammation, which can improve health and lower risk of disease.

Other benefits

The Catabolic Awakening Program offers a comprehensive approach to health, providing personalized guidance and support for sustainable lifestyle changes.

Food-focused approach

Habit-stacking approach

Understand the habit cycle

Engage with your peers

Flexible scheduling

Learn about the history of food

10 Principles of Eating

Grocery shopping techniques

Hands-on cooking course

Recipe book

Doctor developed

And led by certified health professionals.

How to awaken your catabolism

Our educational video courses are designed to equip you with the knowledge you need to make informed choices about your health. Coupled with lifestyle changes like adequate sleep and proper hydration, these adjustments can effectively enhance your body’s natural fat-burning processes.

Learn new information

Engage with health coaches

Identify cues

Modify routines

Keep an open mind

What’s included with Blue Jay Rx’s Catabolic Awakening™ program?

One-on-one health coaching

Get personalized guidance, accountability, and motivation from certified professionals.

Daily touchpoints

Benefit from daily tasks that relate directly to the courses, helping you stay engaged and implement new habits.

200+ educational videos

Discover new perspectives on topics such as food, nutrition, cooking, sleep, hydration, gut health, and so much more.

24/7 support

Access health coaches through the members-only app to ask questions and get answers from certified professionals.

The Program

A program designed to meet your unique needs and preferences.

Most popular

Classic

The classic program that members love.

8 One-on-one calls with certified health coaches.

Daily touchpoints

Unlimited access to health coach support

Quick and actionable tasks

150+ educational lessons

Access to members-only app

Habit building challenges

Access to online community

Discussion forums

Easy-to-make recipes

Our methodology

We believe that any program must be sustainable. Your passion isn’t calorie counting, food restriction, or using untested supplements. So we created a sustainable approach to weight loss to help you maintain your goal weight for the rest of your life.

Habit Stacking

43% of everyday actions are enacted habitually. By stacking new habits onto existing ones, you can make the most of your daily routines and increase your chances of sticking to new behaviors.

Our methodology

We believe that any program must be sustainable. Your passion isn’t calorie counting, food restriction, or using untested supplements. So we created a sustainable approach to weight loss to help you maintain your goal weight for the rest of your life.

Habit Stacking

43% of everyday actions are enacted habitually. By stacking new habits onto existing ones, you can make the most of your daily routines and increase your chances of sticking to new behaviors.

Introducing the

Catabolic Awakening™ Program

90-Day Weight Loss and Lifestyle Transformation Program